Addie Agarwal · IgnorAInt

The world is changing.
Don't get left behind.

In 35 years of building with technology, I've never seen anything move this fast. AI isn't a trend — it's a fundamental shift in how business gets done. I'm here to make sure you're on the right side of it.

Free for members & invited guests · New sessions announced regularly

35
Years of experience
200+
Businesses partnered
17
Topics per series
$0
Cost for members & guests
The story

Thirty-five years
of watching it change.

I've been in the room for every major technology wave — from the early days of computing to the rise of the internet, from mobile-first to cloud-first, from social media disruption to the automation era. Each wave rewrote the rules of business. Each time, the people who moved early won.

This one is different. Not in kind, but in speed. AI is compressing years of change into months. What took a team of ten can now be done by one person with the right tools. What required a consultant, an agency, and a budget now takes a well-crafted prompt and a Saturday morning.

"If you are moving pixels, your skills might become obsolete. But if you are moving atoms — shaking hands, building communities, doing real work in the real world — you will be just fine."

I built two businesses. I've served as CTO and Director of Marketing at XSITE Capital. I've partnered with over 200 companies to build brands, implement automations, and create systems that scale. Every one of those engagements taught me something about what actually moves the needle — and what doesn't.

After the first masterclass, the response was overwhelming. People weren't just learning — they were transforming. Business owners who'd never touched AI were automating their inbox, generating contracts, analyzing deals, and producing content that sounded exactly like them. In two hours.

That's when I knew this couldn't be a one-time event. IgnorAInt became a series. And I'm not stopping until every business owner I can reach knows how to use these tools — before someone who does takes their place.

35 years of technology waves
Early 1990s
Personal computing
The desktop revolution. Businesses that adopted early outpaced everyone else within a decade.
Late 1990s – 2000s
The internet era
The web rewrote commerce, communication, and marketing overnight. The playbook changed permanently.
2000s – 2010s
Mobile & social
Every business became a media company. Reach, speed, and personal branding became non-negotiable.
2010s – 2020s
Cloud & automation
Small teams started operating at enterprise scale. Tools got smarter. The gap between fast and slow widened.
Now
Artificial intelligence
The biggest shift yet — and the fastest. One person with the right AI tools can move like a team of ten. This is the wave. Don't miss it.
Addie Agarwal
Technologist Marketer Brand Strategist CTO & CMO
Your Instructor

Addie Agarwal

I'm a technologist, marketer, and brand strategist — which is a fancy way of saying I've spent 35 years at the intersection of how technology works and how businesses grow. I currently serve as CTO and Director of Marketing at XSITE Capital, where I lead the technology and marketing strategy for one of the most dynamic investment communities in the country.

But the title I'm most proud of is the one that doesn't appear on any business card: the person who makes it make sense. Over the past 15+ years, I've partnered with more than 200 businesses — from solo operators to growing teams — to build memorable brands, implement automations that actually work, and create systems that produce real, lasting growth.

I've watched people completely transform how they operate from a single conversation. I've seen a business owner go from "I don't know what a prompt is" to "Claude just drafted my morning emails while I had coffee" in one session. That is what drives me. Not the technology itself — the moment when the technology becomes invisible and the person becomes more powerful.

This masterclass series is the distillation of everything I've learned — compressed into live, hands-on sessions designed for people who learn by doing. No jargon. No fluff. Just the tools, the workflows, and the mindset shifts that move the needle.

35
Years of experience in technology & marketing
200+
Businesses partnered with for brand & automation
2
Businesses of his own, running simultaneously
15+
Years implementing AI-driven automations
See the masterclass series →
From the room

What people said — live, in the chat.

These are real reactions from the live session chat — unedited, unprompted, and exactly what it feels like to be in the room.

This was such an eye-opening session. I'm feeling like AddieGPT right now.
— Faith Ogali
Addie, this session has been amazing. Your teaching style and flow is superb. I feel like a genius — and I am not tech savvy.
— Sharane Stewart
Addie feeds off the energy of people. Share the wealth, don't keep this to yourself. If we have 100+ people next time, you're going to get even more value.
— Leslie Awasom
Total game changer. Blown away.
— Leah Krebs
Literally replacing every single app. This is really good and definitely worth it.
— Manny Awasom & Fedna Morency
Everything you do is awesome, Addie.
— Fedna Morency
Asking Claude to build a button to download your animations from Claude Design is such a hack — I was struggling just screen recording.
— Manny Awasom · April 25
This is very enlightening — thank you, Addie!
— Erik Byker · April 25
Claude might crash from pure disgust of my LinkedIn. I need to work on it.
— Manny Awasom · April 25
Definitely interested in the bi-monthly course.
— Fedna Morency · April 25
Thanks for another wonderful session!
— Yetunde Orimoloye · April 25

Reactions captured live from the session chats · April 18 & April 25, 2026 · Read the full session recaps →

The ongoing series

One masterclass became a movement.

What started as a single two-part session grew into a recurring series — because the demand never stopped. Every new session brings new tools, new workflows, and new people who finally feel ready.

Session 01 · April 18, 2026

The AI Advantage — Foundation & Core Workflows

What AI is, how it thinks, installing Claude the right way, setting your brand tone, connecting your tools, drafting emails, research, and web automation.

Session complete · View playbook & recording →
Session 02 · April 25, 2026

The Automation Edge — Advanced Tools & the Future

Build presentations and spreadsheets with Claude, Canva with AI, LinkedIn analysis, meeting analysis with Gemini, deal stress-testing, and the future of AI.

Session complete · View playbook & recording →
Session 03 · Coming soon

Next Session — Topics TBA

New topics, new tools, new workflows. Each session builds on the last — and stands alone. Subscribe to the newsletter to be the first to know.

Upcoming · Subscribe for date announcement
More sessions

The series keeps going.

IgnorAInt is now an ongoing series. New sessions are announced by newsletter. Join the list — you'll hear first.

Read the blog →

Ready to join the next session?

Free for members & invited guests. All skill levels welcome.

See the full series →
Who this is for

Built for people who execute.

No coding. No tech background. Just you, a tool that works for you from day one, and an instructor who knows how to get you there.

Multifamily syndicators

Analyze deals faster, automate investor updates, and streamline due diligence with AI.

Healthcare professionals

Automate documentation, research, and admin so you can focus entirely on patients.

1099 & small business owners

Draft contracts, track tasks, and run your business like a full team — even when it's just you.

Real estate professionals

Research deals, draft outreach, and analyze listings faster than ever before.

Entrepreneurs & side hustlers

Move like a team of ten — even when it's just you building something big.

Contractors & service pros

Quote faster, communicate better, and stop losing time to paperwork.

Retail & e-commerce owners

Write product copy, analyze sales data, and plan campaigns in minutes.

Coaches & consultants

Build proposals, automate admin, and create content that sounds exactly like you.

The blog

Ideas, insights, and field notes from the frontier.

One considered essay a week on using AI well — written for people who learn by doing. No hype, no hot takes. Just the work.

Read the blog →