Welcome to the recap.

This playbook accompanies the April 25 AI Masterclass — the follow-up to The AI Advantage, designed to take the room past “what AI can do” and into the operational center of how it actually changes a working week.

The thesis for this session was simple: the barrier to building anything — an income statement, a 28-slide pitch deck, a LinkedIn campaign, a blog post from a two-hour webinar — used to be execution time. Four weeks coding. Two days designing. An afternoon scrubbing PDFs into a P&L. AI has compressed all of that to near-zero. Your job is no longer doing the work. It’s imagining the architecture and describing what should exist.

What follows is the complete recap: the tools we leaned on, the exact prompts that produced real outputs on stage, the audience’s sharpest questions answered candidly, the LinkedIn audit formula that surfaced the same four failure points across every profile we touched, and a forecast on what’s arriving next.

The working stack.

We expanded the toolkit considerably this week. The center of gravity is still Claude, but we also leaned hard on Gemini for video, Excel for raw financials, and Claude Design as a separate creative environment that runs on its own meter.

• Claude: Sonnet vs. Opus The 95/5 rule
  Sonnet is the daily driver — recommended for ninety-five percent of work to save tokens and time. Reserve Opus for the heavy stuff: deep mathematical, scientific, or complex multi-step research. Don’t burn Opus tokens on a tweet.
• Claude Co-work & Live Artifacts Local, persistent
  Background software that runs locally on your machine — for example, a live daily unread-email digest that reads your calendar and inbox each morning and surfaces what actually matters before you sit down at your desk.
• Claude Routines Cloud, asynchronous
  Remote automations that execute even when your laptop is closed. They run on Anthropic’s side, lean on API connectors, and let you build genuine background workflows — the kind that wake up at 6 AM, do the work, and leave you a draft.
• API Connectors The bridges
  The plumbing that lets Claude talk directly to the software you already pay for — Gmail, Google Calendar, Google Drive, Microsoft Office, HubSpot, Pipedrive. The connectors are how a prompt becomes an action.
• Claude + Microsoft Excel The financial brain
  A native add-on that lets Claude live inside Excel. Drop in a stack of unstructured PDF bank statements and ask for a P&L — it parses, categorizes, and produces a verified income and expense statement, balance sheet, or 1040 worksheet in minutes.
• Claude Design claude.ai/design
  A separate visual environment with its own credit pool, used for UI/UX, slide decks, standalone HTML presentations, brand systems, and animated LinkedIn ads. Independent from your Co-work tokens — which makes it cheap fuel for heavy visual lifting.
• Google Gemini The video specialist
  Best-in-class for facial, visual, and audio recognition on long-form video. We used it to read an entire two-hour webinar end to end and spit out timestamps, a clean transcript, every Q&A exchange, and a blog-ready summary — in under a minute.
• YouTube Studio The bridge
  A small but critical hack. Most LLMs can’t ingest a multi-gigabyte video. Upload it as Unlisted to YouTube, hand Gemini the link, and the entire size problem disappears. Private hosting, public-grade analysis.

The exact asks.

Verbatim prompts from the live demos. Notice how plain they are — no “act as a Fortune 500 CFO,” no rigid persona, no list of constraints. Just clear context, clear goal, and a colleague-style ask.

The audience asked.

A structured summary of the operational and technical questions that came up live, with the answers given on stage.

The same four failure points.

We ran live audits on volunteer profiles in the room. Across every single one — different industries, different career stages, different countries — Claude flagged the same four issues. If you do nothing else after this session, do these.

1. Clean the custom URL.

   Strip the trailing numbers from your LinkedIn URL. Use your name or your primary skill. Memorable, brandable, and clearly intentional — the difference between an amateur profile and a professional one.

2. Fill the Featured section.

   An empty Featured section is the single biggest conversion leak on LinkedIn. Pin your masterclasses, your booking link, your lead magnets, your best post. This is the part of the profile that turns a visitor into an action.

3. Stop posting event reminders.

   “Join my webinar tomorrow!” posts kill algorithm engagement. The platform’s feed promotes narrative and thought-leadership, not promotional bursts. Build the audience with stories; convert them with the Featured section.

4. Fix misaligned Top Skills.

   Most profiles still surface a degree or a job from a decade ago in the Top Skills slot. Edit ruthlessly. Your skills should match the offering you’re selling today, not the résumé you wrote in 2014.

The new operating model.

Four ideas to carry into next week. None of them are about code. All of them are about how you allocate your attention now that the doing is essentially free.

With gratitude.

The energy in this second session was, if anything, louder than the first. Live LinkedIn audits, live laughter, and a quietly unanimous request to make this a recurring, bi-monthly thing. Thank you to everyone who showed up, raised a hand, and shared their profile in front of the room.