Thirty-five years of watching it change.
I have been in the room for every major technology wave: the early days of computing, the rise of the internet, mobile-first, cloud-first, social media, the automation era. Each wave rewrote the rules of business. Each time, the people who moved early won.
This one is different. Not in kind, but in speed. AI is compressing years of change into months. What took a team of ten can now be done by one person with the right tools. What required a consultant, an agency, and a budget now takes a well-crafted prompt and a Saturday morning.
"If you are moving pixels, your skills might become obsolete. But if you are moving atoms, shaking hands, building communities, doing real work in the real world, you will be just fine."
I run two companies of my own, Different Perspectives and TenthAvenue Labs, and before that served as CTO and Director of Marketing at XSITE Capital. I have partnered with over 200 companies to build brands, implement automations, and create systems that scale. Every one of those engagements taught me something about what actually moves the needle, and what doesn't.
After the first masterclass, the response was overwhelming. People weren't just learning; they were transforming. Business owners who had never touched AI were automating their inbox, generating contracts, analyzing deals, and producing content that sounded exactly like them. In two hours.
That's when I knew this couldn't be a one-time event. IgnorAInt became a series. And I'm not stopping until every business owner I can reach knows how to use these tools, before someone who does takes their place.
